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What It’s Going To Take To Jump Start This Economy

by Jason Sanders on November 25, 2009 · 2 comments

in Economy

So the word is circulating the media that the recession is over.  The economy is experiencing some modest growth according to reports.  The thing is, most Americans are still feeling pain in this economy.  In looking into the details of the published reports, you’ll see that disposable income is actually down by 7.4% in the 3rd Quarter.  That would explain why things don’t feel any better for the American Consumer.  If fact for many of us, our personal financial outlook seems to be getting worse.  Nothing feels good about rising unemployment, the costs of goods going up, and disposable income going down.

So what’s the solution for this situation?  From a consumer outlook, this economy isn’t offering very much optimism.  Our current path offers the following bleak options (listed in the order of most favorable to least favorable) 1.) A Japan-like decade of sluggish to stagnant economic growth.  2.) A period of extreme volatility as the Government attempts to manipulate the market and ends up making a string of economic bubbles that detonate in short succession.  3.) The implosion of the economic system as we’ve always known it and a start from scratch to rebuild our economy.  Of course there could always be a combination of these outcomes.

It’s important for us to recognize the uncomfortable realities of this economic environment:

1. The Government’s manipulation of this economy through stimulus or other means will only have a short term benefit.  After Uncle Sam is done spending, something else will have to kick in to drive forward progress.

2.  Your retirement is not guaranteed.  Many people have lost a considerable amount of wealth in this economic meltdown.  No longer are pensions widely available.  The pensions that exist may not even be adequately funded after these recent losses.  A 401K might not be enough to carry you through your retirement.

3.  Corporations look out for #1.  It doesn’t matter how long you’ve worked for a company, you might find yourself in the wrong place at the wrong time and end up no better off for decades of reliable service to a company.  Occasionally companies make bad decisions and their workers suffer (or get screwed) for them. (Think Enron, Lehman Brothers, GM, and Chrysler)

So the solution for dealing with all this uncertainty is taking the reins and taking control of our financial future.  It’s time for us to collectively tap into our entrepreneurial instincts and fill needs.  Now not everyone is cut out to own their own business.  This might be totally outside of the comfort zone for a lot of people.  I accept that, but I also know that there are a lot of people who have great ideas and an entrepreneurial spirit.  They haven’t acted on it yet, because as of yet, it didn’t make sense to.  Perhaps there was too much risk and not enough reward.  But when was the last time you compared the risks of being self employed with the financial risks of your current job?  Are you risking not being able to pay for your kids college? not being able to pay off your home? not being able to afford to retire?

I’m not saying that starting your own business is the best choice for you or even that you’ll be successful.  That’s a decision that only you can make.  What I am saying is that our current economy doesn’t seem capable of fixing itself.  A true recovery will more than likely follow a new or emerging set of companies that brake paradigms and come up with exciting new solutions for problems.  Someone’s got to start and lead those companies.  Do you think that someone could be you?

What do you think the solution to this economy is?  Are you more inclined to go into business for yourself today than you were a couple of years ago?  I can’t wait to read your comments.  And remember whether your just getting started in business or looking to grow your existing business, you would do well to consider The Value Pages Group as an affordable networking and marketing platform.

Jason Sanders @ValuePagesGroup
Business Networking Specialist

www.TheValuePagesGroup.com

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