Because of some research I’m doing for tomorrow’s Get More Business Show on the topic of Social Media, I’ve been surprised to read recently written articles by prominent (although cremudgenly) authors desparaging Twitter and the idea of instant unrestricted communication.
I don’t expect everyone to jump on the twitter bandwagon, but I honestly thought I wouldn’t be reading any more of those articles. Twitter isn’t an infant anymore. In my mind, it’s value has already been proven. But that doesn’t change the fact that there is a large percentage of people out there who detest what they haven’t been brave enough to try. And I guess it turns out that pandering is still an effective way of connecting with people who already agree with you…but I digress.
In talking to people, I find this rejection is based mostly on fear: fear of what they don’t understand, fear of what they cannot control, fear of change. But the truth is that the world is changing – FAST! I remember being knee high, watching Captain Kirk with my dad as he barked orders into his communicator…thinking….”Wow, that is so cool!” My friends and I fashioned our own communication devices out of 3×5 vertical spiral notebooks which we incessantly flipped open and shut while mimicking the oh so cool sound of the device. Captain Kirk never had anything as cool as my iPhone though.
In many ways twitter is at the forefront of this mobile movement. I have to confess that twitter on the iPhone is infinitely more engaging and valuable than twitter on my computer in my office. Mobile Twitter apps allow me to filter information in additional exciting ways (by location). By using twitter on my iPhone, I can instantly share pictures and video that I’ve shot on my iPhone. I can fill the empty spaces in my day with interactions and relationship building. I can make difference in promoting my business in between everything else that I have to do to run my business. It’s so much better on a mobile device, because I don’t have to sit down and make time for it, or choose twitter over another obligation that I have to do. When twitter is mobile, I can just fit it in around everything else, which in my opinion is the best way to use the platform.
So what is the best twitter app? I know I’ve promised this before, but I’ll be delivering a blog post this week to compare what I consider to be the top 3 paid twitter apps and analyze the strengths and weaknesses of each. Check back for it soon!
Help spread the word!