I’ve got some friends who seem to be playing FarmVille way too much. Their facebook wall is full of FarmVille announcements. Their photo album full of Farmville screenshots. Wayyyyy too much FarmVille. If you love farmville, feel free to skip this. We probably all have one or more friends who compromise their professional reputation to the lure that is FarmVille. Sure, they may tell us it’s their kids playing on their facebook account, but I’m not convinced.
This phenomenon got me thinking about how real time information can change or enhance an established impression of an individual. If FarmVille updates every 15 minutes throughout the day can make me think that my friends are either slackers, unemployed, juvenile, timewasters or all of the above, couldn’t the opposite also be true?
I began re-examining how the people I look up to are using Twitter. People like @ChrisBrogan and @UNmarketing (to name drop a couple of internet celebrities) share links to what they consider valuable information (both their information and others), but they also share snapshots of their day. They tell us who their meeting with. What they’re discussing and with whom. Through their tweets we get an idea of their work load and their activity level.
The point is that social media carries a message from those who actively participate in it. This message is there whether we are consciously shaping it, or mindlessly reporting how we spend kill time. It’s just as easy to use these tools to create a positive impression as it is to create a negative one. Of course, to do this, you’re going to have to get out from behind your desk and make some things happen.
Funny, I think a lot of people still don’t realize this. For some reason, many still view social media as a means, in and of itself, to an end. In reality, it is a magnifying device for our work ethic, our morality and our values. Pluging in was the first step. Now people can see you. What are you going to do next?
Help spread the word!